Treasure Wine Estates and Snoop Dogg partner to launch RTD cocktail range

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Rafaela Sousa

12 June 2024

Beverage

Treasure Wine Estates and Snoop Dogg partner to launch RTD cocktail range

Treasure Wine Estates' 19 Crimes brand has teamed up with American rapper Snoop Dogg to launch a ready-to-drink cocktail range in the US, Cali Cocktails.

The new range is said to be inspired by Snoop Dogg's laid-back Californian lifestyle.

Available in two flavours – Smokin' Strawberry Margarita and Long Beach Lemonade – the cocktails have an agave wine base and are lightly carbonated.

Kris Ann Brady, VP of marketing at 19 Crimes, said: "We're thrilled to continue our partnership with Snoop Dogg and celebrate another hot product launch. 19 Crimes has always pushed the boundaries of traditional wine culture, and together with Snoop, we're ready to disrupt the RTD space.”

Snoop Dogg added: “It took a while to perfect this one, but it’s just on time. California has always been home, so it only made sense to celebrate that California state of mind as my next ‘Cali’ creation."

Cali Cocktails marks Snoop Dogg's fifth collaboration with 19 Crimes, adding to his line-up of wines, which includes Snoop Cali Red, Cali Rosé, Cali Gold and Cali Blanc.

Cali Cocktails are currently available at retailers nationwide in the US. The drinks come in 335ml cans, with an SRP of $14.99 per four-pack.

#TreasureWineEstates #19Crimes #US