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Calm drinks brand Trip is expanding its functional wellness range with the launch of its first Magnesium + Electrolyte Powder, marking the brand’s entry into the functional hydration category.
Available from October across stores and online, the new Peach Yuzu blend combines natural electrolytes from Himalayan pink salt and coconut water extract with magnesium, vitamin D and Ashwagandha, in a clean, sugar-free formula designed to support calm and hydration. Each pouch contains 20 single-serve sachets.
Olivia Ferdi, Trip’s co-founder and CEO, said: “We are always innovating to bring our community exceptional new ways to find calm in the everyday chaos. This new Magnesium + Electrolyte Powder offers a convenient, functional format for today’s busy consumers – uniquely delicious, with the authentically functional blends that Trip is known for.”
The launch builds on Trip’s success in the premium drinks and supplement space and consumers can enjoy a free three-month subscription to Calm’s mental health well-being app with each purchase.
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