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Functional beverage brand Trip has introduced Tropical Mango, a new lightly sparkling drink formulated with magnesium and adaptogens, as the company looks to strengthen its position in the rapidly growing 'calming drinks' category.
The new flavour, blending mango, passionfruit and lime with a hint of rose, is now available through major US retailers including Whole Foods, Sprouts and Walmart.
Positioned as a summer-focused launch, Tropical Mango combines flavour-led refreshment with functional ingredients including magnesium, lion’s mane, ashwagandha and L-theanine, continuing Trip’s strategy of targeting consumers seeking alternatives to traditional soft drinks and alcohol.
The launch marks the brand’s first move into tropical flavour profiles and is being supported by what the company describes as its largest marketing campaign to date.
Trip co-founder and CEO Olivia Ferdi said: “We started Trip around a kitchen table with a real belief that people deserved a drink that actually helped them find their calm. Tropical Mango is everything we love about summer: effortless, vibrant and a little bit extraordinary. More than a flavour, it’s a feeling.”
The launch comes as the functional beverage market continues to evolve beyond energy and hydration into mood-support and relaxation products. According to Trip, calming drinks are now the fastest-growing segment within the US functional beverage category, outperforming protein soda, gut health and hydration products.
The company attributes the category’s momentum to shifting consumer habits, particularly among younger consumers, reducing alcohol intake and seeking lower-sugar alternatives with added wellness benefits.
Trip cited data showing that 45% of Gen Z adults occasionally substitute alcohol with alternative beverages, while 66% of adults are actively reducing sugar consumption, and one-third of consumers purchase products aimed at supporting mental well-being.
