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Functional beverage brand Trip has reached a $300 million valuation after securing $40 million in new funding from a roster of celebrity investors and growth-stage capital partners.

The round was led by Coefficient Capital and included high-profile backers, including celebrities like Joe Jonas, Alessandra Ambrosio, Paul Wesley and Ashley Graham.

Trip positions itself at the intersection of better-for-you and alcohol-alternative trends. Its drinks, infused with adaptogens and botanicals, offer functional benefits aimed at relaxation and stress relief without compromising on flavour or sophistication.

With products on shelves in 10,000 US retail locations and 50,000 locations globally, Trip is now one of the fastest-growing beverage brands in the States, according to data from Spins. The company expects to generate $100 million in revenue in 2025, and to double that figure by 2026.

The brand’s collaboration with meditation and sleep app Calm underscores its commitment to accessible mindfulness. Calm offers a free membership with every can sold, integrating physical and digital wellness experiences.

“We created Trip to make daily calm accessible to everyone, everywhere,” said co-founder Olivia Ferdi. “On a mission to create a billion moments of calm, Trip's community is at the heart of the brand, driving growth and guiding its innovation.”

This valuation underscores an evolving beverage sector marked by a rise in functional ingredients and 'better-for-you' formulations, with mental and physical wellbeing moving higher among consumers' priorities.