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Tropicana enters smoothie category with two new products
FoodBev Media

FoodBev Media

5 October 2023

Tropicana enters smoothie category with two new products

PAI Partners’ chilled juice brand Tropicana is expanding its offering with the launch of Tropicana Kids Smoothies, available in two flavour varieties. Made with 100% real fruit and containing vitamin C, each 150ml serving counts as one of a child’s five-a-day. The range, which comes in Pineapple & Mango and Strawberry & Banana flavours, has been designed for convenience and on-the-go snacking, providing a spill-free option. Liz Ashdown, marketing director UK&I at Tropicana Brands Group, said: “Tropicana is the UK’s Number one juice brand and combines over 75 years of fruit expertise. Launching a new kids smoothie as part of our expanding range is an exciting step for Tropicana, allowing us to cater to new shopper trends and offer a convenient and healthy solution for families.” She continued: “Shopping for your family can be a difficult task for parents and guardians, who are looking for ways to make meals and snack times more healthy and convenient, so stocking a smoothie that is just for kids by a brand that people of all ages already know and love, is a simple way for retailers to help make their lives that much easier.” The new smoothies are available to purchase now in major UK retailers. You may also like to read:

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