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Tropicana introduces new juice ranges to ambient portfolio
FoodBev Media

FoodBev Media

13 March 2024

Tropicana introduces new juice ranges to ambient portfolio

Juice brand Tropicana is launching two new products in the ambient category. These additions come on the heels of the brand's foray into the ambient juice sector last year, which saw significant growth in the market. The latest offerings, Tropicana Rise & Shine and Tropicana Fruit Sensation, are now available in the UK in Tesco stores. Tropicana Rise & Shine addresses a key concern among consumers: sugar content. Recognising that sugar consumption is a top barrier to purchase, particularly among families seeking healthier options, this range offers 30% less sugar compared to other juices. It is available in Smooth Orange and Pressed Apple variants. Meanwhile, Tropicana's Fruit Sensation range is designed to tap into new consumption occasions beyond breakfast. Flavours include Apple Cucumber & Lemon with a hint of elderflower, Orange & Mango with notes of yuzu, and Peach & Raspberry with a hint of vanilla. Elizabeth Ashdown at Tropicana Brands Group, added: "Until now, the ambient juice category has been highly private label driven with a lack of quality juice options for consumers. These new launches will positively expand the ambient juice category by better meeting consumer needs for more natural and healthier refreshment throughout the day and will set a new quality benchmark in juice drinks." Tropicana Rise & Shine is available in a 0.85cl carton for £2 RRSP. Tropicana Fruit Sensation is available in a 1-litre bottle for 1.75 RRP. More from Tropicana:

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