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Tyson Foods has expanded its Tyson Chicken Cups range with the launch of three new flavours, Garlic & Herb, BBQ and Harissa, as the company continues to build its presence in the growing convenient, high-protein snack category.

The latest additions follow a strong debut for the product line, which was recently recognised as a Product of the Year winner in the Protein Snack category. The award was based on a survey of 40,000 consumers conducted by Kantar and reflects rising demand for convenient, protein-rich food options.

The new flavours were developed in response to evolving consumer preferences, with Tyson Foods aiming to offer products that combine convenience, nutrition, affordability and taste.

According to consumer insights from Datassential, Garlic & Herb has broad appeal, with 83% of consumers saying they like or love the flavour profile. Purchase intent is particularly high among Millennials and Gen Z, with 84% expressing interest.

The BBQ variety taps into a familiar flavour profile, with 80% of consumers reporting positive sentiment. Among younger consumers, favourability rises to 81%, highlighting continued demand for classic smoky barbecue flavours.

Meanwhile, Harissa introduces a globally inspired option designed to appeal to consumers seeking bolder taste experiences. Tyson Foods said the flavour aligns with emerging quick-service restaurant trends, with the harissa flavour profile projected to grow by 14% over the next four years.

The fully cooked chicken cups are ready to eat after heating, offering a convenient solution for consumers looking for quick, high-protein meal or snack options.

The new Garlic & Herb, BBQ and Harissa Tyson Chicken Cups are now available at select retailers across the US.