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Tyson Foods has expanded its Jimmy Dean brand with a new range of high-protein frozen products, reflecting growing demand for protein-rich foods across meal occasions.

The new line-up includes breakfast bowls, sandwiches and waffles, offering between 20g and 40g of protein per serving. The products target consumers seeking convenient, higher-protein options beyond traditional breakfast formats.

The High Protein Bowls deliver 40g of protein per serving and combine scrambled eggs with meats and cheese. Variants include Chipotle Protein Bowl with Chicken, Classic Sausage & Bacon and Zesty Monterey & Bacon.

The High Protein Sandwiches provide 25g of protein per serving and are available as Grilled Chicken on Ciabatta, Sausage on a Spiral Croissant and a Breakfast Burger on Brioche.

The company has also entered the frozen waffle category with Protein Waffles, containing 20g of protein per serving. Flavours include Buttermilk, Blueberry and Cinnamon.

Kristina Lambert, chief growth officer at Tyson Foods, said: “Protein has become a priority at all eating occasions, not just a breakfast consideration. This new line-up builds on what people already trust and love about the Jimmy Dean brand by delivering great taste, convenience and purposeful nutrition. It provides even more ways to fuel busy days.”

The products are now available at select US retailers nationwide.