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Unwell Hydration has rebranded as Unwell Beverages to mark its move into a broader portfolio of functional, better-for-you drinks.

The shift accompanies the launch of Unwell Energy, a new energy drink line formulated to deliver both refreshment and functional benefits.

Unwell Energy debuts with four fruit-forward flavours: Cherry Lime, Passion Fruit Orange Guava, Watermelon and Pineapple Coconut. Each beverage features 150mg natural caffeine from green coffee extract; 745mg electrolytes; 6 B vitamins, including biotin for hair and skin support; 3g sugar, sweetened with real fruit juice and stevia and no artificial sweeteners, including sucralose, aspartame, erythritol or acesulfame potassium.

Co-founded by creator and media personality Alex Cooper, Unwell Beverages has grown from its hydration roots into a multifunctional platform spanning hydration, protein-enriched beverages, stick packs and now energy. According to the company, the rebrand underscores a commitment to meeting women’s real-world wellness needs rather than the perfection-driven expectations often promoted by wellness culture.

Cooper said: “Wellness culture constantly tells us to be perfect, but Unwell Beverages was created to meet women exactly where they are. Whether they’re thirsty, hungry or exhausted, Unwell Beverages allows us to support our community with great-tasting, better-for-you versions of their favourite drinks.”

Unwell Energy will be available nationwide at Target stores from 28 December, priced at $2.69 per bottle.

Top image: © Unwell Hydration