US vertical farming company Upward Farms has introduced a resealable packaging design for its line of organic microgreens.
The resealable packaging is said to provide a more sustainable offering compared to the average greens clamshell model. It is made with post-consumer recycled content and helps reduce 38% of plastic.
The new packaging features sealed plastic trays that are stackable and easier to open and close, which allows for an extended shelf life for the microgreens.
Jason Green, CEO and co-founder of Upward Farms, said: “Continuously reducing Upward Farms’ carbon footprint is a top priority for us, and our new packaging marks a significant milestone in that journey. Upward Farms’ new packaging is made using post-consumer recycled Polyethylene Terephthalate (rPET), one of the only truly recyclable plastics.”
Eric Greifenberger, Upward Farms vice president of marketing and sales, added: “When designing the new packaging, we envisioned ourselves as the consumer and chose to focus on two things: clearer communication and making Upward Farms easy to identify among other packaged salads and microgreens”.
“Implementing this resealable technology has allowed us to add value for our consumers by delivering more sustainable, effective packaging. Functionality is extremely important to us and our consumers, and through rigorous testing, we have designed a solution that is easily resealable, holds up to stacking in consumers’ fridges, and locks in freshness.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial