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Urban Eat introduces heat-to-eat Micro-snacking range
FoodBev Media

FoodBev Media

7 August 2023

Urban Eat introduces heat-to-eat Micro-snacking range

UK sandwich brand Urban Eat has expanded its portfolio with a new heat-to-eat "Micro-snacking" range.

The line-up include: Mexican Beef Burrito, Curried Chickpea Wrap, Three Cheese Panini, Cheese and Ham Panini, Spicy Chicken Panini and Tex Mex Chicken Panini. In addition, there are breakfast options available, including a Sausage Bap and Bacon Roll. The offerings are designed to be heated in pack in the microwave, or cooked in an oven or air fryer. Wayne Greensmith, head of marketing at Urban Eat, said: "As a trusted brand known for our commitment to taste and quality, we are thrilled to take our portfolio to the next level, offering hassle-free hot options that perfectly align with the growing demand for delicious and satisfying, yet convenient, food". “We’ve designed the range to provide our customer channels with options that will not only tempt consumers' tastebuds but also provide a hot food option for sites that operate 24 hours. We hope the range will foster loyalty and drive repeat sales by ensuring customers keep coming back for more.” The line-up will be available in a range of channels from 14 August.

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