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US-based food brand David has secured $75 million in a Series A funding round led by Greenoaks, with participation from Valor Equity Partners.

Founded in 2024, David launched its first product in September of the same year: a protein bar containing 28g of protein, no sugar and 150 calories. The product is now available in more than 3,000 retail locations across the US, including Wegmans, and the company expects to surpass $100 million in revenue during its first year.

David will use the new investment to expand manufacturing, accelerate product development and grow its retail and e-commerce inventory. As part of its strategy, the company has acquired Epogee, a food tech company that produces EPG, a plant-based fat alternative designed to reduce calories and fat without affecting taste or texture.

Peter Rahal, co-founder and CEO, said: “Our mission is simple: to remove unnecessary calories and sugar from the American diet and replace them with what the body actually needs, which is high-quality protein. We’re building tools that make it easier to eat well without compromise."

"The response to David has been overwhelming, and this funding allows us to scale faster and stay focused on our mission of providing solutions to support and improve people’s health and well-being.”

Neil Shah, partner at Greenoaks, added: “Consumers have historically had to make the choice between convenience, taste and nutrition. We believe that David has created a product that breaks this tradeoff: delivering a high-protein and low-calorie bar that customers truly crave, which has led to some of the most enthusiastic customer feedback we’ve ever seen in CPG. We are proud to back Peter and his remarkable team, and we look forward to partnering with them as they transform nutrition.”