Van Leeuwen’s ‘Mustard’ ice cream
Ice cream producer Van Leeuwen has launched five new flavours to add to its portfolio, launching exclusively into Walmart’s across the US.
The exclusive launch includes Campfire S’mores, Summer Peach Crisp, Honey Cornbread with Strawberry Jam, Espresso Fior di Latte Chip and Grey Poupon with Salted Pretzels – in partnership with mustard brand Grey Poupon.
New ice cream varieties such as Grey Poupon with Salted Pretzels consists of a blend of sweet ice cream, honey-dijon swirl and salted pretzels, as well as Honey Cornbread with Strawberry Jam which features vanilla ice cream with pieces of honey cornbread and strawberry jam.
Van Leeuwen, co-founder and CEO of Van Leeuwen, said: “Refreshing our flavour selection at Walmart stores has allowed Van Leeuwen to create new unique flavours widely available to ice cream lovers in every corner of the country”.
“Staying true to our artisanal processes, like using single-origin coffee Arabica beans from Guatemala for our Espresso Fior di Latte Chip and highlighting the fresh and nostalgic flavours we all know so well. These pints offer something delicious for every member of your household whether they like their desserts savoury or sweet,” added Leeuwen.
The five new flavours are available in Walmart locations for a limited time only across the US.
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