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Vegemite and Simson's partner on limited-edition wraps
FoodBev Media

FoodBev Media

23 January 2024

Vegemite and Simson's partner on limited-edition wraps

Simson’s Pantry and Vegemite have partnered to release a limited-edition snack: Simson’s Pantry Vegemite Mini Wraps. Designed for convenience, these wraps are intended to be quick back-to-school snacks, combining the distinct Vegemite flavour with wholesome ingredients from Simson’s Pantry. They are tailored for families with busy schedules. Simson’s Pantry Vegemite Mini Wraps provide a versatile foundation for various recipes to energise kids during hectic school days or to create enjoyable snacks for the entire family. Jane Fraser, brand manager at Simson’s Pantry, said: “Here at Simson’s Pantry we’re passionate about making delicious food the whole family will love - collaborating with Vegemite to create a flavoursome twist on our much-loved mini wraps gives families another choice”. In a collaboration earlier this month, Vegemite joined forces with the Bega Group to introduce a Vegemite cream cheese. For a limited release, Simson’s Pantry Vegemite Mini Wraps will make their debut on January 24th, available solely at Coles Supermarkets.

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