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Viña Concha y Toro buys pisco brand Malpaso
FoodBev Media

FoodBev Media

14 February 2024

Viña Concha y Toro buys pisco brand Malpaso

Wine producer Viña Concha y Toro has announced the acquisition of pisco brand Malpaso. The company aims to strengthen its presence in the Chilean pisco market with the acquisition of Malpaso, a brand it has been distributing through VCT Chile – a distribution subsidiary of Viña Concha y Toro – for 15 years. Malpaso is a premium pisco brand made from high-quality grapes sourced from the Limarí Valley. The production process and distinctive distillation method will remain unchanged after the deal. According to Viña Concha y Toro, the deal supports the company’s vision for innovation and growth in different categories. Niclas Blomström, general manager of VCT Chile, said: “The consolidation of ownership of the Malpaso brand, together with its distribution, complements our portfolio with high-quality products, in line with the leadership we have in wine and an important presence in the premium and craft beer category”. Dimitri Forno, new business manager of VCT Chile, commented: “With the acquisition of Malpaso we seek to strengthen our liquor portfolio and consolidate our position as a relevant player in the premium pisco category with growth ambitions and a long-term vision in the market. This commitment further strengthens the strategy we have been building to be a relevant player in the alcoholic beverage categories through our own brands and alliances with national and international groups."

Terms of the transaction were not disclosed.

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