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Viennetta is adding a festive twist to its frozen dessert range with the launch of a Limited-Edition Chocolate Yule Log.
The new product combines smooth chocolate and vanilla ice cream with crisp chocolate layers, presented in a seasonal Yule Log-inspired format. With seven servings per 650ml pack, the dessert has been designed for sharing at festive gatherings.
The launch comes as the ice cream desserts category recorded 8.5% growth during the latest festive period, while 39% of dessert shoppers said they were looking for more elevated options at Christmas, according to data cited by The Magnum Ice Cream Company.
Sue Carruthers, marketing manager for desserts at The Magnum Ice Cream Company, said:
“Christmas is an important occasion for the frozen desserts category, with shoppers looking for something a little more special to enjoy with family and friends. With the Limited-Edition Chocolate Yule Log Viennetta, we wanted to give the familiar Viennetta experience a seasonal update, while offering retailers something new for their festive frozen range.”
The product is made without artificial colours or flavours and retains the recognisable Viennetta format while introducing a festive visual identity.
The Limited-Edition Chocolate Yule Log Viennetta is available now at Tesco, with a wider retail rollout planned in the coming months.
