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Vievé launches wild cherry-flavoured protein water
FoodBev Media

FoodBev Media

2 May 2024

Vievé launches wild cherry-flavoured protein water

Protein water brand Vievé has added a wild cherry flavour to its portfolio. Containing 20g of collagen protein and 90 calories a bottle, the new fruity drink offers 'light and refreshing functional hydration,' said Vievé. Wild cherry joins the brand's core range of six naturally-flavoured protein waters, including: strawberry & rhubarb, watermelon, peach & raspberry, orange & mango, pineapple & coconut and citrus & apple. Rafael Rozenson, founder and CEO of Vievé, said: “We are excited to be launching wild cherry as the latest addition to our range of protein waters. We found this to be the most popular flavour within our vegan range but discovered that 50% of those purchasing it weren’t actually vegan. To meet the huge demand for this flavour, we’ve reformulated it into our core range with a significantly higher protein level." “At this time of year, consumers are looking for fresh and invigorating flavours and I think we’ve captured that perfectly with wild cherry; it’s a delightful combination of hydration and protein. As with all drinks in the range, wild cherry contains no added sugar and is gluten-free, making it ideal for the health market, as well as being the ultimate thirst-quencher for the warmer months.” Vievé’s wild cherry protein water is available nationwide at independent retailers for an RRP of £2.29 per 500ml bottle.

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