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Vieve debuts new range of vegan protein waters
Rafaela Sousa

Rafaela Sousa

25 April 2022

Vieve debuts new range of vegan protein waters

UK flavoured protein water brand, Vieve, has expanded its portfolio with the launch of a new range of vegan protein waters. The range is available in two flavours: Wild Cherry and Peach & Orange. The vegan beverages contain 10g of protein, zero sugar and 50 calories per bottle. Vieve's founder, Rafael Rozenson, said: "As the brand has grown, we have built a loyal consumer base and one of their number one requests has been for a vegan protein water". He continued: "The market for protein products in the UK has grown massively in the last decade, from about £50 million to an over £1 billion industry today and we feel there is lots of upside for growth as we bring a whole new segment of consumers into the market who are put off by traditional powders, drinks and shakes.”

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