Vimto introduces HFSS-compliant sweets

Confectionary distributor World of Sweets reveal the addition of HFSS-compliant Vimto Zero Fruit Drops to their Vimto sweet range.

With the original Vimto flavour and containing no added sugar, the fruit drops are made using real fruit juice and natural colours and are a source of vitamin C.

Chris Smith, marketing communications manager at World of Sweets said: “We anticipate that the brand new Vimto Zero Fruit Drops will do exceptionally well in driving impulse sales. Since these sweets are also HFSS compliant, retailers have no restrictions on the sales and promotions of the product”.