VK expands portfolio with new zero sugar range

Global Brands-owned RTD beverage brand, VK, has launched a new range of zero-sugar, low-calorie drinks, VK & Soda.

The light range is available in two flavours, VK & Soda Berries and VK & Soda Lime, with each sugar-free drink containing 56 calories. The drinks combine either berry or lime flavours with the brand’s classic vodka.

Charlie Leaver, head of brand at Global Brands Ltd, said: “We’re absolutely thrilled to release this true innovation for the category – a product enticing the rapidly growing segment of health-conscious consumers, with the full flavour and taste that VK delivers.