top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

JM Smucker-owned Voortman Bakery has introduced a new seasonal treat: Fall Favorites Cookies.


These cookies come in three festive shapes – pumpkins, fall leaves and turkeys – each topped with orange, red or brown sprinkles.


In addition to the new cookies, Voortman is also bringing back its popular Pumpkin Spice Wafers. These wafers feature pumpkin spice-flavoured crème sandwiched between crisp wafers.


Chris Balach, vice president of marketing at Sweet Baked Snacks at JM Smucker, said: "With fall just around the corner, the best way to welcome it is with our limited-edition fall cookies and wafers. We are excited for consumers to share our seasonal cookies and wafers with family and friends, especially those consumers that, like us, love all things pumpkin spice."


Voortman's Fall Favorites cookies and wafers are available at select US grocery stores nationwide.


#VoortmanBakery #US #cookies #wafers

Shimadzu | Leader | Oct 2026
Rafaela Sousa

Rafaela Sousa

14 August 2024

Voortman Bakery launches new seasonal cookies, brings back Pumpkin Spice wafers

Voortman Bakery launches new seasonal cookies, brings back Pumpkin Spice wafers
Related posts
JM Smucker appoints former Hershey executive as senior VP of operations and supply chain

JM Smucker appoints former Hershey executive as senior VP of operations and supply chain

JM Smucker adds to board following engagement with Elliott

JM Smucker adds to board following engagement with Elliott

When copycats cross the line: What Smucker’s lawsuit means for private-label products

When copycats cross the line: What Smucker’s lawsuit means for private-label products

JM Smucker to eliminate FD&C colours from consumer food products by 2027

JM Smucker to eliminate FD&C colours from consumer food products by 2027

JM Smucker navigates challenges following Hostess acquisition

JM Smucker navigates challenges following Hostess acquisition

JM Smucker to close Indianapolis facility amid optimisation of sweet baked snacks segment

JM Smucker to close Indianapolis facility amid optimisation of sweet baked snacks segment

bottom of page