top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Rafaela Sousa

Rafaela Sousa

14 August 2024

Voortman Bakery launches new seasonal cookies, brings back Pumpkin Spice wafers

Voortman Bakery launches new seasonal cookies, brings back Pumpkin Spice wafers

JM Smucker-owned Voortman Bakery has introduced a new seasonal treat: Fall Favorites Cookies.


These cookies come in three festive shapes – pumpkins, fall leaves and turkeys – each topped with orange, red or brown sprinkles.


In addition to the new cookies, Voortman is also bringing back its popular Pumpkin Spice Wafers. These wafers feature pumpkin spice-flavoured crème sandwiched between crisp wafers.


Chris Balach, vice president of marketing at Sweet Baked Snacks at JM Smucker, said: "With fall just around the corner, the best way to welcome it is with our limited-edition fall cookies and wafers. We are excited for consumers to share our seasonal cookies and wafers with family and friends, especially those consumers that, like us, love all things pumpkin spice."


Voortman's Fall Favorites cookies and wafers are available at select US grocery stores nationwide.


#VoortmanBakery #US #cookies #wafers

Related posts
General Mills debuts new seasonal offerings for autumn
New products

General Mills debuts new seasonal offerings for autumn

Puff Cookies launches new products amid rapid expansion
New products

Puff Cookies launches new products amid rapid expansion

Maryland introduces new cookie sandwich to the UK biscuit market
New products

Maryland introduces new cookie sandwich to the UK biscuit market

Oreo unveils limited-edition cookie collaboration with Selena Gomez
New products

Oreo unveils limited-edition cookie collaboration with Selena Gomez

Keebler launches limited-edition Harry Potter 'Butterbeer' cookies
New products

Keebler launches limited-edition Harry Potter 'Butterbeer' cookies

Keebler introduces new addition to Fudge Stripes range
New products

Keebler introduces new addition to Fudge Stripes range

DSM | Leader
bottom of page