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Walkers, Britain's top crisps and snacks manufacturer, is launching a heavyweight TV advertising campaign this month to support its category leading 'Do Us a Flavour! Win a Packet!' promotion.

The TV campaign will feature brand ambassador Gary Lineker, and forms part of a £10million advertising and marketing campaign behind the promotion. This is the biggest investment Walkers has made in a single campaign in its 60-year history.

The new campaign, developed by AMV BBDO, airs 11 August 2008 and runs for nine weeks across key terrestrial and satellite TV channels.

The 'Do Us a Flavour! Win a Packet!' promotion launched in July and runs until May 2009. It invites consumers to submit their new flavour ideas for Walkers Crisps – and in the process win a 'packet'.

A panel of judges, led by Heston Blumenthal will pick six finalists from all the entries received, which will then go on sale and the public will get to vote for their favourite. The winner will receive £50,000 plus 1% of all future sales. Five runners-up will walk away with £10,000 each.

Miranda Sambles, Walkers Marketing Manager, said: The 'Do Us a Flavour! Win a Packet!' promotion is the biggest Walkers activity we have ever run, and this heavyweight TV advertising campaign, along with the other significant marketing and advertising activity, will help ensure huge awareness and drive consumers into stores right across the nation.

"We anticipate a huge response and urge retailers to take advantage of the massive £10m investment we're putting behind the promotion by stocking up on Walkers and using prominent promotional point of sale to drive sales. Doing us a flavour really could make them a packet!”