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Leah Smith

Leah Smith

26 March 2025

Wall’s UK launches collaboration with Haribo, expands existing portfolio

Wall’s UK launches collaboration with Haribo, expands existing portfolio

Ice cream producer Wall’s UK, part of the Unilever family, has announced a collaboration with confectionery brand Haribo, as well as new ice creams across its Solero and Twister ranges and two new Cornetto and Carte D’Or products.


The collaboration with Haribo aims to capture the attention of shoppers and enhance appeal by expanding into the confectionery category, creating a push-up ice cream featuring Haribo's Gold Gummy Bears. Available in both a single and multi-pack format, the new product combines vanilla ice cream, strawberry sauce and Haribo Gold Bears within the stick. The Haribo push-up is HFSS-compliant and is made without artificial flavours and colours.


Walls is also releasing a new flavour in its Solero portfolio, Solero Orange Burst. Coupled with refreshed, modernised packaging across the entire range, this new variant is also HFSS-compliant. It launches alongside a new multipack for the top-selling Solero Exotic flavour, and a relaunch of the red berries ice cream, now named Solero Berry Bliss.


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Wall's' popular Twister brand has also debuted a new flavour – Twister Mallow, which combines sour raspberry and juicy grape flavours with a sweet creamy marshmallow swirl.


Emily Gooding, Wall’s brand manager at Unilever, said: “We know that innovation is the number one driver for category growth, so this year we are bringing shoppers and retailers a host of new products that we hope will generate excitement and help boost ice cream sales.”


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Responding to growing demand for at-home indulgence, Cornetto is expanding its soft range with Cornetto Soft Mango and White Chocolate. The new addition brings together tangy mango sauce and mango ice cream, with white chocolate ice cream and white chocolate curls. It builds on the continued success of the Cornetto Soft platform, which saw 7% growth over the last year.


Carte D’Or is also expanding its range, teaming up with Solero to introduce the Carte D’Or Solero Exotic ice cream frozen dessert. It pairs Carte D’Or vanilla ice cream with Solero fruit sorbet, topped with a medley of peach, passionfruit, mango and pineapple flavours. A new Carte D’Or Lemon Meringue Pie ice cream, combining smooth cookie and lemon flavour ice cream with the added indulgence of lemon sauce, swirled through with crunchy meringue and crumble pieces, will also soon be in stores.

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Gooding continued: “Our role as a market leader is to expand ice cream into new occasions and create new formats that shoppers can enjoy all year round, and this innovation across Twister, Solero, Cornetto and Carte D’Or, as well as our exciting collaboration with Haribo, will deliver just that.”

 

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