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WaterAid chosen for major newspaper campaign
FoodBev Media

FoodBev Media

21 November 2008

WaterAid chosen for major newspaper campaign

**The Financial Times has selected WaterAid for its 2008 FT Seasonal Appeal.**

WaterAid is an international charity with a vision of a world where everyone has access to safe water and sanitation.

The seasonal appeal will include a series of articles from November through to mid-January, highlighting WaterAid's work. The articles will feature WaterAid's initiatives in some of the poorest countries in Asia and Africa, enabling people to gain access to vital water, sanitation and hygiene education.

It's hoped this special series will encourage readers to donate to WaterAid and greatly increase awareness of the importance of water and sanitation worldwide. Previous appeals have raised over £2.2m ($3.7m) for other charities.

Lionel Barber, Editor of The Financial Times, said: "This year's FT Seasonal Appeal charity has, for the first time, been selected by FT staff from around the globe. We're delighted to be supporting WaterAid and we hope this campaign will help place water and sanitation issues further up the global agenda."

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