The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Waterloo Sparkling Water has added a raspberry nectarine flavour to its portfolio. The new flavour is said to offer a blend of tartness and sweetness. Waterloo's raspberry nectarine variant is free of calories, sugar and sweeteners. It is made with non-GMO Project Verified natural flavours and purified carbonated water. In addition, the brand teamed up with American cookbook author and country pop singer, Jessie James Decker, to create three sparkling water-infused recipes. Decker said: "As a longtime fan, I am so excited to partner with Waterloo Sparkling Water. Waterloo Sparkling Water has always been my go-to for a flavourful everyday drink. The brand's approach to custom-crafting authentic flavours inspired me to experiment with these flavours in the kitchen. I can't wait for the world to recreate these dishes at home." Kathy Maurella, CMO at Waterloo Sparkling Water, added: "We are thrilled to collaborate with Jessie to celebrate the launch of our newest flavour, raspberry nectarine...With two bestselling cookbooks to her name, Jessie also knows how to bring full flavour to life, and we're thrilled with the recipes she created with our flavours. Our success with innovations continues to drive sales and bring more consumers into our brand, as we retain our hold on the highest household penetration growth of any core competitor." Waterloo is also bringing back its Tropical Fruit flavour due to popular demand. Additionally, distribution of its Summer Berry flavour has been expanded to reach more consumers. Waterloo's raspberry nectarine is available at various US retailers, including Target, Kroger, Walmart, Whole Foods, Amazon, Meijer, HEB, Central Market, select Costco regions, Walgreens and more.