top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Domino September - Website Banner - GS1 - 300x250.gif
Weetabix adds new variation to Oatibix cereal range
Lauren Ford

Lauren Ford

14 January 2022

Weetabix adds new variation to Oatibix cereal range

Weetabix has released a new addition to its Oatibix cereal portfolio with a new variation of the oat-based cereal. The new launch, Nutty Crunch, features honeycomb pieces, honey-coated corn flakes and caramelised nuts. It's also 100% wholegrain, naturally low in salt, high in fibre and HFSS-compliant. Gareth Turner, head of marketing at Weetabix, said: "Oats are a signpost for healthy eating and this innovation offers great health nutritionals, as well as performing incredibly strongly in our taste tests. As the whole Oatibix range is HFSS-compliant, we can put our full support behind the brand refresh, through online and in-store shopper marketing, the upcoming TV advert and on social media." Nutty Crunch will be available from 28th February across UK grocery and convenience stores in 450g packs for an RRP of £3.29.

Related posts
bottom of page