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Rafaela Sousa

Rafaela Sousa

22 October 2024

Westfalia Fruit appoints Chris Bush as new CEO

Westfalia Fruit appoints Chris Bush as new CEO

Westfalia Fruit has appointed Chris Bush as its new CEO, effective 28 October.


Bush will succeed acting group CEO Rian du Toit, who returns to his role as CFO. With nearly 40 years of experience in grocery retail, he previously served as divisional CEO of DFI Retail Group in Southeast Asia, overseeing 1,500 stores in seven countries. Prior to that, he spent 32 years at Tesco, where he served as UK managing director.


Westfalia Fruit's chairman Khotso Mokhele, said: “After an extensive global search process, the board is delighted to welcome Bush as our new group chief executive. Chris is a seasoned CEO with exceptional strategic capabilities, proven operational effectiveness and strong experience in retail, as well as working across a breadth of different countries and cultures.”


Bush added: “I am both honoured and delighted to be joining an organisation that is so clearly dedicated to innovation, product quality and sustainability. I am inspired by the company’s stated mission to lead the way in addressing climate change by following in the footsteps of the company’s founder, Hans Merensky, to do good and contribute to a better planet for future generations.”


He concluded: “I am excited to meet our talented team, our customers, communities and stakeholders around the world to listen and learn how together we can maximise our growth potential and build sustainable, long term success.”


#WestfaliaFruit #CEO

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