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UK-based regenerative food company, Wildfarmed, has partnered with natural energy brand Tribe to launch a new range of oat flapjack bars.

This collaboration marks a significant step as it introduces the first packaged snacks made from 100% regeneratively grown oats to the retail market, debuting exclusively in over 1,100 Sainsbury’s stores.

The launch expands upon the success of the initial Tribe x Wildfarmed Apple & Raspberry Flapjack, which was well-received in the direct-to-consumer market earlier this year.

The new product line-up includes three flavours: Toffee, Pecan & Raisin; Blueberry & Almond Butter; and the original Apple & Raspberry. Each bar is crafted from Wildfarmed’s oats, which are cultivated using regenerative agricultural practices aimed at enhancing soil health and promoting biodiversity.

Tom Stancliffe, co-founder of Tribe, highlighted the growing consumer demand for healthier and more sustainable snack options.

“We’re excited to expand our UK-first collaboration with Wildfarmed to three oat bars made with regen farmed oats,” he said. “Customers are looking for healthier, more sustainable snacks, and it's a great feeling to be able to see these hitting the shelves in Sainsbury’s.”

This exclusive listing in Sainsbury’s representsa key moment for Wildfarmed as it seeks to establish itself in the packaged snacks category, following previous listings in major retailers like Tesco and Waitrose.

Callum Morris, chief growth officer at Wildfarmed, noted the significance of this launch in advancing the company’s mission to mainstream regenerative agriculture.

“Each bar is helping to support farmers who are growing food with nature and helping to restore healthy soil, increase biodiversity, minimise water pollution and reduce carbon,” Morris remarked.

The bars are positioned as a healthier snacking alternative, free from artificial ingredients and rich in fibre, catering to a growing market segment that prioritises wellness and environmental responsibility.

The single bars are priced at £1.50, while multipack options are available for £3.00.