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J Wray & Nephew, part of the Campari Group, has launched Wray’s 43, a white rum crafted for full-flavour, easy-to-mix drinks. This marks the brand's first new UK release in recent years.

Bottled at 43% ABV, Wray’s 43 is a unique blend of unaged Jamaica white rum, offering notes of rich fruits, charred pineapple and molasses.

David Morrison, deputy master blender at J Wray & Nephew, said: “The launch of Wray’s 43 is an exciting new exploration for us. We have listened to our community and are providing rum lovers with a fresh way to experience the tropical flavours of Jamaican rum whilst staying true to the product’s authenticity."

Inspired by the brand’s Overproof release, Wray’s 43 offers a distinct, smooth and naturally sweet profile. It pairs well with mixers such as pineapple juice, ginger ale and coconut water.

The limited-edition rum is available exclusively through Booker for convenience store distribution and Amazon for direct consumer purchase.