The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Wtrmln Wtr, a cold-pressed watermelon juice brand owned by Caribe Juice, has unveiled its latest innovation: Wtrmln Ade, an ‘ultra-hydrating’ lemonade made with real watermelon. Wtrmln Ade is described as a ‘first-of-its-kind’ clean cold-pressed sport lemonade, packing 600mg or more of electrolytes into each 12oz bottle thanks to its high concentration of naturally electrolyte-rich watermelon. Available in an original lemonade flavour as well as two additional variants – strawberry lemonade and limeade – the beverage contains less calories and sugar than traditional lemonade products as well as 100% of the recommended DV for vitamin C. Luis Solis, CEO of Caribe Juice, commented: “Everyone loves the taste of watermelon, but many consumers do not realise that watermelon is naturally packed with extraordinary amounts of electrolytes, especially potassium, as well as l-citrulline, an amino acid that aids in muscle recovery post-workout, and lycopene, an antioxidant powerhouse”. The brand’s chief marketing officer, Caroline Kibler, added that Wtrmln Ade aims to bring watermelon’s ‘hydration superpower’ to a category that consumers love, but have been walking away from due to ‘lack of healthful options’. She added: “As we looked for a category ripe for disruption, lemonade made sense not only as a popular sports drink flavour profile, but also because peak lemonade season is in summer, when consumers need all-day replenishment the most”. Wtrmln Ade will be available in retailers across the US such as Target, Stop & Shop and Whole Foods.