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UK-based flavoured milk brand Yazoo has unveiled its new ‘Inspirations’ range.

This launch aims to cater to evolving consumer preferences for on-the-go treats and is expected to bolster sales for retailers in the competitive dairy drinks sector.

The ‘Inspirations’ range features two innovative flavours: Birthday Cake and Caramel Blondie. Both products are now available through wholesale and grocery channels, with a suggested retail price of £1.50 per 300ml bottle.

Yazoo's latest offering is designed to enhance the brand's market position, which has already seen significant growth, with dairy drink sales outpacing the overall market by 28.4% year-on-year.

The new flavours are expected to attract both loyal customers and new buyers, and align with consumer trends favouring high-quality, indulgent products that provide both taste and value.

The development of the ‘Inspirations’ range was informed by extensive research and consumer feedback. Yazoo conducted taste tests with over 2,000 participants, revealing that the new flavours outperformed existing options in the indulgent milk category.

Key findings included a 91% concept appeal and an 82% purchase intent, with two-thirds of participants considering the flavours unique to the market.

Gabriella Sudall, marketing manager at FrieslandCampina UK, said: “Yazoo has always focused on delivering delicious and convenient milk-flavoured drinks. With our new Inspirations range, we aim to elevate that experience. These flavours not only meet the growing consumer demand for indulgent options but also provide retailers with a strong product offering to drive incremental sales.”

In addition to new flavours, Yazoo has prioritised sustainability in its packaging. The bottles are made from 100% recycled plastic (rPET) and feature easily peelable sleeves and tethered caps, facilitating recycling efforts.

Yazoo's new ‘Inspirations’ range is now available through major wholesalers and distributors, presenting retailers with a timely opportunity to stock up on these innovative products.