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UK-based Yeo Valley Organic has launched a new flavour in its popular Kefir range: Madagascan Vanilla.

This addition aims to meet the growing consumer demand for indulgent yet health-conscious dairy products, offering a creamy and delicately sweet option for both new and existing customers.

Packaged in a convenient 500ml bottle, Madagascan Vanilla Kefir is designed to provide a versatile drinking experience, suitable for various occasions – from a refreshing morning beverage to a comforting evening sip.

The product is fortified with 14 live culture strains, supporting gut health, which aligns with the increasing consumer interest in functional foods that promote wellness.

Yeo Valley is also expanding its existing Blueberry Kefir line, introducing a 1-litre bottle and a 4x100g multipack. The Blueberry flavour, unique to Yeo Valley, is crafted to deliver a breakfast-inspired experience, catering to the rising trend of fruity, indulgent flavours in the yogurt category.

These new formats are positioned to enhance the consumer's breakfast routine, whether poured over cereal or blended into smoothies.

The introduction of Madagascan Vanilla and the expansion of the Blueberry range come at a time when demand for kefir – a traditional fermented milk drink known for its probiotic benefits – is on the rise.

As consumers increasingly seek out products that offer both taste and health benefits, Yeo Valley's latest offerings are poised to capture a larger share of the growing functional dairy market.

Kefir, with its origins in ancient fermentation practices, is lauded for its slightly tangy flavour and high probiotic content, making it a popular choice among health-conscious consumers.

The new Madagascan Vanilla flavour not only broadens the appeal of Yeo Valley's Kefir range but also reinforces the brand’s commitment to quality and innovation in the organic dairy sector.

Available now in select Sainsbury’s stores, the new products are priced competitively, with Madagascan Vanilla Kefir retailing at £2.50, the Blueberry 1-litre at £3.50 and the 4x100g multipack at £2.40.