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The limited edition pack, available in 9x 40g tubes in strawberry flavour, replaces the limited edition Doctor Who Frubes.

The new pack includes cutouts and is supported by an on-pack promotion to win a trip to New York City, the home of Spider-Man’s Peter Parker.

Yoplait group brand manager for teens, Angelica Costantini, said: “Sony Pictures’ Spider-Man is one of the most recognised superhero characters in the world. By linking Spider-Man 3 with Frubes, children can enjoy this tasty, fun product even more, while contributing to their dairy intake, one of the major food groups needed to meet a healthy balanced diet.”