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Zapp’s, a brand known for its bold and unique snack offerings, has launched its latest product: Bayou Blackened Ranch Kettle Chips.

This new addition combines Cajun-style blackened seasoning with zesty ranch flavours, delivering a distinctive taste that embodies the essence of Louisiana cuisine.

Bayou Blackened Ranch Kettle Chips are crafted from thick-cut potatoes and kettle-cooked to achieve Zapp’s signature crunchy texture.

This product enhances the brand's already diverse portfolio, which includes flavours such as Voodoo, Spicy Cajun Crawtators and Mesquite Bar-B-Que.

Stacey Schultz, senior vice president of marketing at Utz Quality Foods, said: "With our new Bayou Blackened Ranch chips, we took a classic recipe and turned it up a notch to introduce a snacking experience that’s unmistakably Zapp’s and bursting with New Orleans flavour".

The chips are available in multiple sizes: 1.5, 2.5 and 8oz packages. Retail distribution includes major mass, grocery and convenience stores across the USs, as well as online availability. This rollout aims to capture both traditional snack enthusiasts and new consumers seeking bold flavours.

The launch of Bayou Blackened Ranch Kettle Chips aligns with Zapp’s aim to deliver innovative snack options inspired by the vibrant culture of New Orleans.

Founded in Louisiana in 1985, Zapp’s has established itself as a key player in the snack food industry, and this new product further cements its reputation for creativity and quality.