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Nigel Elwick is to fulfil the new role of Business Development Manager for 4 Aces, and sees his appointment as the start of the company being "taken to the next level".

4 Aces has quickly established an excellent reputation within the water industry for quality of products and reliability of service. Nigel comes to 4 Aces with more than eight years' experience of product distribution within the water industry, and is now eager to meet old and new customers alike.

“Our strategy will be to consolidate our current customer base and to develop new and exciting product offerings for our customers, while widening the focus of our customer base into new markets in the UK and within Europe,” Nigel explained.

“The industry as we know it is changing rapidly, and we're keen to seek out new products to offer to our existing and potentially new customers, while increasing sales into the general wider market place.”

Chris Penn, Managing Director of 4 Aces, added: “We expect Nigel’s appointment to take 4 Aces to the next planned expansion level and are very pleased he has accepted the challenge!”