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US energy drink brand A Shoc Energy has raised $29 million in a Series B funding round, to support its growth and increase consumer awareness. The round was backed by existing investors, as well as celebrities and athletes, with professional golfer Bryson DeChambeau, baseball player Aaron Judge and racing driver Chase Elliott among the participants. A Shoc – which was founded in 2019 – says the new capital will be used to grow its national sales team, support its partnerships with Thrill One and Chase Elliott/Hendrick Motorsports, and create digital content. A Shoc CEO Paul Nadel said: “We’re extremely proud to be partnering with so many world-class names in sports, business and entertainment". He continued: "In just three years, A Shoc has grown to have a nationwide footprint with multiple products elevating the functional training of professional athletes and helping everyday people reach peak performance. We are so fortunate to continue our growth with this amazing group of investors who not only believe in our brand but also seek to empower people to live healthy and active lifestyles.”