The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

AB InBev-owned beer company Corona is launching its innovative non-alcoholic beer which contains added vitamin D. Corona Sunbrew 0.0% boasts 30% of the daily value of vitamin D per 330 ml serving in Canada and contains 60 calories. The new release was developed from Corona Extra by extracting the alcohol and then blending the non-alcoholic beer with vitamin D and natural flavours to reach the final recipe. The non-alcoholic beverage delivers a refreshingly crisp finish and a clear and pale golden color that is enjoyed with a slice of lime. Felipe Ambra, global vice president for Corona, commented: "As a brand that was born on the beach, Corona embraces the outdoors in everything we do, because we believe that outside is where people best disconnect and relax. The feeling of the sun is one of the things that people love most about the outdoors and the Corona brand is always innovating to remind them of that feeling. Now, we're excited to offer consumers Corona Sunbrew 0.0%, the first non-alcoholic beer with vitamin D, reinforcing our desire to help people reconnect to nature, anytime." The brand will first launch Corona Sunbrew 0.0% in Canada before extending the product offering in the UK followed by key markets across the rest of Europe, South America and Asia.