- Sep 11, 2024
- 2 min read
Amcor has introduced its new Clear-Tite 40 shrink bag, designed to meet the evolving needs of the meat packaging industry.
This product is thinner and lighter than traditional 50µ shrink bags, offering a 19% reduction in weight while maintaining the necessary protective qualities for fresh and processed meat.
The Clear-Tite 40 shrink bag is engineered to provide superior oxygen and moisture barriers, essential for preserving product freshness during storage and transportation. The new packaging solution not only extends shelf life but also helps minimise food waste, a growing concern in the food industry.
Amcor's latest offering is reported to reduce the carbon footprint of packaging by up to 16% compared to standard shrink bags.
This reduction aligns with increasing regulatory pressures for sustainability, particularly in Europe, where extended producer responsibility fees are becoming more prevalent. By adopting the Clear-Tite 40, meat processors could potentially save up to 19% on these fees.
The bag's design allows consumers to view the product clearly, enhancing its visual appeal at the point of sale. Additionally, the bags are printable, enabling brands to use eye-catching designs that attract consumer attention.
Industry experts note that the technical challenges associated with developing sustainable shrink bags have made it difficult for manufacturers to balance environmental considerations with product quality.
Rosalia Rosalinova, senior marketing manager at Amcor, said: “This new solution promises a substantial reduction in plastic use per bag without compromising shelf life”.
Maija Fjällström, senior product development engineer at Amcor, added: “Meat manufacturers must carefully select their packaging to maintain a balance between sustainability and product quality. Amcor’s Clear-Tite 40 simplifies this process, ensuring superior shelf life and an appealing product presentation.”
