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Anheuser Busch in the US has launched Budweiser and Bud Light with tomato juice making a new category in beer – the savoury beer segment. Chelada is a premium beer with spicy Clamato juice.

Aimed at 21-45 year old males and in particular Latino Beer drinkers, it comes in 24oz cans and also targets Red Beer and Bloody Beer enthusiasts for brunch events.

Available in Texas and California, Budweiser Chelada is 5% proof and contains 186 calories per 12oz serving. Bud Light Chelada is 4.2% ABV and contains 151 calories per 12oz serving.