top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

FoodBev Media

FoodBev Media

17 October 2008

Arniston Bay wine launched in 1-litre Tetra Pak

Arniston Bay wine launched in 1-litre Tetra Pak

*South African wine producer, Arniston Bay, is launching a one-litre fully recyclable Tetra Pak, which will further extend its range of environmentally friendly wine packaging. *

The company has already launched a 1.5-litre pouch with 80% less of a carbon footprint than a glass bottle equivalent. It also plans to launch a 25cl version of the pouch.

Available in Chenin Blanc Chardonnay, Pinotage Rose and Cabernet Merlot varieties, the Arniston Bay Tetra Pak will be available for UK retailers from October with an RRP of £6.49 for one litre.

A lightweight alternative to glass bottles, the Arniston Bay Tetra Pak has a lower carbon footprint than wine in glass bottles, with a higher number of cartons transported in one shipping. In addition, the pack is 100% recyclable, making this an ideal choice for the environmentally conscious consumer.

Brand and Business Development Manager for 'the company of wine people', Barney Davis, said: “The Tetra Pak is an important addition to the Arniston Bay portfolio. A year on from the launch of our carbon-friendly pouch, we're aware that the wine consumer is on the look-out for more innovative forms of packaging that tick all the boxes in terms of convenience, ease of use and environmental benefits.

"Our Tetra Pak is not only a convenient addition to our wine range, it's also recyclable and is lighter to transport around the globe, helping us, as an international wine company, to lower our overall carbon footprint.”

Arniston Bay is one of the best international selling brands in the UK. Sales of the Arniston Bay range – available in a wide variety of packaging formats – are currently up by 21.9% year on year.

Related posts
bottom of page