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The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Dodekamin Black from Asahi Soft Drinks in Japan contains seven energising amino acids, three vitamins and stamina boosting maca and guarana. A shelf-stable drink, the ingredient maca is usually associated with sexual energy.
According to Mintel’s 2007 Energy Drinks US report, age plays a significant role in the consumption of energy drinks with 34% of consumers tending to be in the 18-34 age group, at least in the US.
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