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Nomad Foods-owned frozen food brand Aunt Bessie’s has expanded its portfolio with a cohort of new HFSS-compliant products.

The new offerings include three meat joints: Bacon Topped Boneless Chicken Joint, Maple Glazed Gammon Joint and Garlic & Herb Beef Joint.

The brand also launched four frozen sides, Maple & Thyme Glazed Carrots, Green Veg Mix with Garlic & Herb Butter, Rich & Creamy Cauliflower Cheese and Rustically Made Roast Potato Chips.

The new lines were crafted to bring convenience to the roast dinner segment – with reports stating that 1.1 billion roast dinners are eaten each year.

The boneless joints offer easy carving, are designed to be cooked directly from frozen and come in ready-to-roast trays, tapping into the 84% of shoppers who prioritise ease of preparation and cooking.

Andy Dale, marketing manager at Aunt Bessie’s, said: “Our goal is to make roast dinners more accessible for families across the country. As consumers increasingly seek delicious yet easy-to-prepare meal solutions, this launch reaffirms our commitment to providing families with options that allow them to enjoy more quality time together around the dinner table.”

Dale continued: “The frozen roast dinner category is experiencing positive value growth of 6.1%. Innovative launches like this are highly beneficial for retailers as shoppers continue to seek cost-effective products that deliver convenience without compromising on taste. By offering simple yet complete meal inspirations, we aim to further the category’s success and bring Aunt Bessie’s quality to even more plates nationwide.”

The new Aunt Bessie’s range will also include NaviLens codes on the front of packs – in 2022, Aunt Bessie’s became the first frozen food brand in the world to sign up to NaviLens technology, taking a big step forward in making food packaging more inclusive.

The new products will be available to purchase in Tesco stores across the UK from next week, with further rollout in October.

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