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Babybel expands portfolio with plant-based white cheddar

Babybel has launched its first new flavour in its dairy alternative line-up, Babybel Plant-Based White Cheddar Cheese Alternative. According to Babybel, white cheddar is one of the brand’s most popular cheese flavours since it was introduced a decade ago, making it the “perfect choice” for Babybel's first plant-based flavour extension. Launched last year, the original Babybel plant-based has a mozzarella-style flavour, contrasting with the new white cheddar snack which offers the "sharp tanginess" of cheddar cheese. The individually portioned dairy-free snacks are wrapped in Babybel’s signature wax, now green to distinguish it as plant-based and in a new 100% paper pouch. Ridhi Barber, senior brand manager at Babybel, said: "Babybel Plant-Based has seen an overwhelmingly positive response to date among flexitarian and vegan shoppers. We wanted to continue this momentum and introduce a second dairy-free Babybel snack option in the fan-favourite White Cheddar variety." In February, Babybel unveiled Mini Babybel Monterey Jack, the brand’s first new flavour since 2014. The new plant-based white cheddar-flavoured Babybel packs are available to buy in 6-pack pouches in US retailers.

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