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*Baco Rainbow, the range of food storage products for children, has just completed its second annual Baco Rainbow week in the UK. * The initiative, which was held in schools around the country, encourages children to eat a selection of fruits and vegetables from five colour groups during the rainbow-themed week.

Although most parents know the importance of healthy eating, many struggle to put this into practice with many not aware of what counts as part of the five-a-day.

With young children preferring more colourful and appealing pre-packaged snacks and fast food, the Baco Rainbow products can make healthy food more interesting. Designed especially for children, the range includes colourful sandwich bags with stickers and resealable character snack bags, making them perfect for wrapping up colourful lunchboxes.

The scheme launched last year and has expanded its reach this year with school children incorporating the values of the week not only into lunchtime, but lessons and assemblies. Healthy eating is now a major part of the National Curriculum as the Government attempts to tackle issues such as child obesity.

Acting head teacher at St Francis Catholic Primary School in Bradford, Sarah Kenyon, said: “We are delighted to be part of this initiative and the whole school is behind it. We currently offer children healthier school meals and mid-morning fruit as standard, and our catering team are fully behind the scheme.

“The Baco Rainbow scheme is a great way to not only encourage the children to think about the food they eat, but have fun choosing healthy options for meals and snacks.”

Casper Gorniok, Marketing Manager of the Baco Rainbow range, said: “Healthy eating is firmly on the agenda for most families and schools, and the Baco Rainbow range is designed to help make good food more fun for children. Our feedback from parents reveals that many find getting children to eat fresh and healthy food a major battle and are constantly looking for ways to make fruit and vegetables more appealing. The Baco Rainbow products make lunchboxes and their contents more fun and colourful, so children are more likely to eat what's been prepared for them.”

Baco has used its online presence to support the campaign, which encourages learning through activities and games, and also has recipes to help get kids in the kitchen. Parents can also get mealtime inspiration on the recently relaunched Baco website.