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Just in time for autumn, Baileys has introduced a limited-edition product aimed at the growing market for innovative alcoholic beverages: Baileys Cinnamon Churros Irish Cream Liqueur.

This offering transforms the traditional churro into a sipable format, blending smooth Irish cream, Irish whiskey, cinnamon and vanilla flavours. It aims to appeal to consumers looking for unique indulgences.

Whitney Mullen, director of Baileys and liqueurs at Diageo North America, said: "We're always seeking new ways to satisfy the diverse palate of our customers, and we couldn't be more excited to introduce Baileys Cinnamon Churros Irish Cream Liqueur".

She added: "Inspired by the delicious treat everyone knows and loves, this limited-time offering will bring a familiar flavour to people in a new way that's as fun to sip as it is to share".

Churros have long been a popular treat, often enjoyed in social settings. Baileys aims to leverage this communal aspect with its new liqueur, encouraging consumers to share the experience with friends/family.

Baileys Cinnamon Churros Irish Cream Liqueur can be enjoyed over ice, in coffee or as a cocktail ingredient, providing versatility for both casual and festive occasions.

The launch comes as the beverage industry continues to see a rise in flavoured liqueurs, driven by consumer demand for novel experiences and indulgent flavours. According to market research, the flavoured liqueur segment is expected to grow significantly, providing opportunities for brands to capture consumer interest with unique offerings.

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