The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Bauducco, one of the largest producers of Panettone, has unveiled Bauducco Chocottone: a new chocolate-centric holiday sweet loaf developed exclusively for the US market.

Arriving ahead of the holiday season, Chocottone blends Bauducco’s traditional Italian-inspired baking methods with contemporary flavour profiles designed to appeal to a new generation of panettone fans. The ready-to-eat loaf features a light, airy texture filled with real chocolate chips and topped with a decadent fudge coating – ideal for festive breakfasts, gifting and holiday entertaining.

Alongside the chocolate chip variety, Bauducco is also launching two other chocolate-inspired panettones: Chocottone Peanut Butter, featuring a blend of peanut butter, chocolate chips and fudge coating and Chocottone Hazelnut Cream, containing a smooth hazelnut cream infused with chocolate chips and fudge coating.

“Our research shows that US holiday consumers are increasingly seeking indulgent chocolate-forward treats,” said Juliana Corá Bastos, marketing and trade marketing director at Bauducco International.

“Chocottone was created to meet the desire for richer flavour experiences while preserving the artisanal quality that defines Bauducco Panettone. It’s our gateway to introducing panettone to a new generation.”

Bauducco Chocottone rolls out nationally this November and will be available through major US retailers as well as Amazon. The company will continue offering its traditional Bauducco Panettone and Bauducco Pandoro, maintaining a full range for both new and long-time consumers.