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US company, Belgian Boys, who produce reimagined European treats, has launched 'toaster-ready' brioche French toast. The simple and convenient new breakfast release can be popped in the toaster or pan-fried on the stove. It will join the brand's portfolio of breakfast foods which includes: Original Crêpes, Belgian Waffles and Bite-Sized Pancakes. The fluffy brioche bread is baked with a touch of sugar and is made with premium, non-GMO ingredients with no added palm oil, artificial flavours or preservatives. Anouck Gotlib, CEO of Belgian Boys, said: "At Belgian Boys, we believe that when it comes to indulging, we should indulge well! Our Brioche French Toast takes what used to be a messy, time-intensive weekend pleasure and turns it into a quick and easy any-day breakfast." The launch is available exclusively in 600+ Target stores nationwide across the US and will be available at retail partners this summer. Each box contains four slices of Brioche French Toast and has an MSRP of $4.99.