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*US ice cream maker Ben & Jerry’s has launched its latest low fat offering in the UK – a 500ml tub of strawberry cheesecake flavour frozen yogurt with less than 3% fat. *

The company claims the new low fat frozen yogurt tastes a lot naughtier than it looks with real strawberries and oatmeal cookie chunks.

Ben & Jerry’s has also teamed up with the Fairtrade Foundation for its latest launch this winter with its third ice cream to receive the Fairtrade Mark.

Ben & Jerry’s created the world’s first ice cream made with Fairtrade ingredients when Fairtrade Vanilla was launched in summer 2006, followed by Fairtrade Vanilla Toffee Crunch soon after. Now the sugar, banana and cocoa in Chunky Monkey is also guaranteed to be traded in accordance with international Fairtrade standards.

Available in 500ml tubs, Chunky Monkey is a mellow mix of pure cream from lush farmlands, real banana, Fairtrade chocolatey bananas and chunky walnuts. Ben & Jerry’s is working with the El Guabo banana producers’ assocation, Ecuador. Vice President Silvia Arevalo said: “Thanks to this co-operative, lives have been changed. Our farmers have guaranteed European sales for their bananas at a stable price all year round.”