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BetterBrand closes $6m in Series A round

BetterBrand, a food tech company in the carb space, has closed $6 million in Series A round funding, at a pre-money valuation of $170 million. The round was led by Verso Capital with participation from returning VCs such as Gaingels Fund, Alexis Ohanian’s Seven Seven Six and Craft Lane. Described by the company as its “hero product”, The Better Bagel – which transforms the carb-heavy bagel into the net carb equivalent of two banana slices – is said to have been the number one new product entrant in the natural retail channel in 2022. BetterBrand first introduced The Better Bagel via its website in 2021. The high-protein, low-carb bagels are available online and on shelves in over 1,500 stores in the US, including Whole Foods, Sprouts, Fresh Market, Gelson's, Bristol Farms, Giant, Harmon's, Lassen's, Plum Market, Wild by Nature, FoxTrot and more. BetterBrand founder and CEO, Aimee Yang, said: "We are thrilled about this next chapter for BetterBrand to support our rapid global expansion and continued innovation. This is yet another example of how our mission - proving that the impossible is possible – is demonstrated through practice, and touches not only our product innovation but the massive potential of Better's power and scale." Gaingels managing director, Lorenzo Thione, commented: “At Gaingels, we are thoroughly convinced that under her leadership, BetterBrand is poised to redefine our very relationship with carbohydrates, by combining health and taste in one innovative package. BetterBrand's vision is not just about a product; it's about a revolution in how we perceive and consume starches, worldwide. We're excited to support Aimee's journey in transforming this giant market and look forward to the indelible impact BetterBrand will make.” The company has announced its plans to unveil 16 new SKUs in the coming months and will begin expanding to new markets across North America and Europe. The products will be available by the end of 2023.


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