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*Zenith International will host the Second BeveragesMiddleEast (BevME) Congress in Dubai on 27 and 28 January 2009. *
The two-day programme includes a conference with a focus on ‘Meeting the cost and innovation challenge’, market briefings and a visit to Del Monte’s state of the art Dubai production site.
This will be the second BevME Congress and is designed for regional industry leaders and senior management, as well as marketing and technical professionals, industry suppliers and analysts.
“Tightening economic conditions and cost pressures led us to seek practical responses on these issues for our 2009 Congress,” said Zenith International Chairman, Richard Hall. “Understanding consumer motivation and developing excellence in innovation accordingly become all the more important. The conference will deliver ideas and insights to help regional producers meet these challenges to better effect than their competitors.”
*Speakers at the conference include managers from: *
Aujan Industries
CHR Hansen
Del Monte Foods
MasterCard
National Beverage Company
Red Bull
Starcom MediaVest Group
Tetra Pak
TNS Worldpanel
Maurizio Patarnello, CEO and Chairman of Nestlé Waters Zone Asia, Oceania, Middle East and Africa, will give the keynote address on the subject ‘Best practice in cost management’.
Zenith International experts will present the latest beverage trends and provide market briefings on emerging growth opportunities and cost control. Leading suppliers CHR Hansen and Wild are sponsoring the Congress.
For full programme details and to book online, visit <<1>">www.zenithinternational.com/events]<1>